The Association for Consumer Research (ACR) conference initiated in 1970 is today one of the most prestigious conferences in the marketing discipline. It brings together leading scholars, researchers, and industry professionals from across the globe to share cutting-edge findings, engage in stimulating discussions, and forge valuable connections. The theme for the 2027 conference is ‘Consumer Research for Societal Impact’. It will focus on key areas relating to ethical consumption, sustainability, equity, wise innovation, and community well-being.
This conference seeks to refocus consumer research on enhancing the well-being of bottom-of-the-pyramid consumers. It examines how technological advances, such as the AI revolution, affect historically underserved groups. By understanding their challenges, the conference aims to shape inclusive products, policies, and practices that drive lasting social progress.
ACR Mumbai will provide a dynamic platform for academic researchers based in, or interested in, India and the wider Asia region—one of the fastest-growing contributors of consumer research submissions to ACR conferences and journals such as JACR, JCR, and JCP.
Hosted in Mumbai, India’s commercial and cultural capital, the conference will offer opportunities to explore emerging markets through field tours that enable researchers to engage directly with diverse groups of marginalised consumers.
The conference features competitive papers, working papers, special sessions, films, and roundtables. The acceptance rate for competitive papers is approximately 60%.
The ACR Conference Proceedings are listed in the Australian Business Deans Council Journal Quality List as ‘B’-ranked.
Faculty, doctoral scholars, academic researchers, practitioners and other stakeholders from the marketing domain interested in consumer behavior, consumer culture theory, and quantitative marketing.
The conference aims to bring marketing scholars from across the globe to share cutting-edge findings, engage in stimulating discussions, and forge valuable connections.
Proceedings published by ACR are ranked highly by ABDC journal list.
| Date | Time Slot | Time | Event | Details / Notes |
|---|---|---|---|---|
| January 6, 2027 | Evening | 5 – 7 PM | Welcome to Mumbai | Options for sightseeing / local tours |
| January 7, 2027 | Morning | 8 AM – 12 PM | Doctoral Consortium / Young Scholars | Parallel sessions |
| Noon | 12 – 1:30 PM | Keynote Speaker 1 + Buffet Lunch | Joint plenary lunch | |
| Afternoon | 1:30 – 5:30 PM | Doctoral Consortium / Young Scholars | Immersion session with Madhu and Nita | |
| Evening | 5:30 – 7:30 PM | Conference Registration | — | |
| Evening | 6:30 – 8:30 PM | Reception Dinner | Indian Street Food Party + Cocktails | |
| January 8, 2027 | Morning | 8 AM – 12 PM | Day 1 Morning Session | Tracks 1–6 (parallel) |
| Noon | 12 – 1:30 PM | Keynote Speaker 2 + Lunch | Plenary keynote | |
| Afternoon | 1:30 – 5:30 PM | Day 1 Afternoon Session | Tracks 1–6 (parallel) | |
| Evening | 6:30 – 8:30 PM | Day 1 Dinner | Buffet Dinner | |
| January 9, 2027 | Morning | 8 AM – 12 PM | Day 2 Morning Session | Tracks 1–6 (parallel) |
| Noon | 12 – 1:30 PM | Keynote Speaker 3 + Lunch | Plenary keynote | |
| Afternoon | 1:30 – 5:30 PM | Day 2 Afternoon Session | Tracks 1–6 (parallel) | |
| Evening | 6:30 – 8:30 PM | Gala Dinner | Big Fat Indian Dinner + Bollywood Party |
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Submission system opens on the ACR-AP Mumbai website
Submission deadline for all tracks and sessions
Notification of acceptances
Early bird registration is open!
Submission deadline for revised versions to be published in ACR Proceedings
Last day of early bird registration
Preliminary programme posted on the ACR website
ACR-AP Mumbai Conference
SPJIMR Mumbai
Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.